Hugo Vereeken

Head of Sales & Business Development

Written by Julie Norwell

Hugo Vereeken

Client: Hugo Vereeken was global OEM segment manager for a large multinational provider of power and industrial automation technologies.

Industry: Industrial Automation, Power Technologies

Function: Sales, Business Development

Challenge: Hugo was looking to transition from a global segment role to a more hands-on leadership position in sales and business development.

Process: Through TCD’s structured approach, Hugo identified his core strengths and learned to position himself for regional leadership roles.

Landing: Hugo secured a position as Head of Sales & Business Development, leading a regional team and driving growth strategies.

Hugo Vereeken had built an impressive career in industrial automation, managing global OEM segments for a major multinational. While successful, he felt disconnected from the day-to-day sales activities he loved.

„I wanted to get back to leading teams directly and seeing the immediate impact of my work.”

The Career Plan helped Hugo articulate what he was looking for and why regional leadership would be a better fit than global segment management.

With a refined approach to networking and a compelling narrative about his career transition, Hugo connected with a company that was looking for exactly his profile – someone with global experience who wanted to apply it at a regional level.

He is now Head of Sales & Business Development, leading a dynamic team and directly contributing to the company’s growth.

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