Peter Witke

Client: Peter Witke was head of international sales at a medical supply company in northern Europe. He was responsible for international expansion efforts through a global network of distributors and direct export customers.

Industry: Medical Devices

Function: Sales & Marketing

Challenge: After nine years at the company, Peter disagreed with the new management and found himself without a job. Having spent nearly two decades in the medical devices industry, he decided it was time for a new start.

Process: Peter found the Career Plan segment to be an „eyeopener” about himself. Equipped with a powerful new resume, Peter’s job search led him to engage with several opportunities in the hidden job market.

Landing: Peter oversaw distribution to 37 countries around the world. He designed local strategies for business partners, managed the corporate sales structure, and set organizational goals. He racked up many impressive achievements, including 39% growth in Europe. Despite his accomplishments, however, a disagreement with company leadership about management structure evolved into an untenable work environment, and Peter left the company.

As a homeowner and a father of four over age 50, Peter felt a high level of stress about his financial situation. He knew he matched the profile of someone who can expect high hurdles to a successful job search. So, when he learned about
TheCareerDoctor (TCD) and the robust professional support they offer jobseekers to leverage the unpublished market to find their dream jobs, Peter was intrigued.

„I found TCD’s story appealing. I became convinced that they could open doors to me that were currently closed – even in a completely different industry.'”

“The Career Plan was a real eyeopener for me, especially the DISC profile exercise,” said Peter. “It was the scariest experience in my life. The report included what other people say about me. It wasn’t all positive, but it also made me better understand why my last job failed.”

“My coach really helped me process my situation and figure out a reasonable next job. She was very compassionate at a time when I felt vulnerable,” said Peter.

Next, Peter was assigned a Career Consultant, who gave him various tasks and guided him on how best to benefit from LinkedIn, leverage his network, get in front of hiring managers, and represent himself on his CV.

Peter’s ultimate landing stemmed from a contact he’d made months earlier at a medical exhibition. CEO was thrilled to consider hiring Peter as soon as sales in medical devices recovered from the Covid downturn.

With TCD consultant’s help, Peter nursed the relationship for several months, offering the CEO ideas and a proposal for a corporate strategic plan. Peter was finally offered an employment contract as Chief Commercial Officer – and at a compensation level exceeding that of his previous position.

„This has been a great learning experience. This coaching can really make a difference in how you approach the job market.”

Peter was ultimately recruited for a position as chief commercial officer (CCO) for a German-based medical devices company that he had spotted through his research of the unpublished market.

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